Genially + Twitter: A captivating story of interactivity

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Written by: Aili
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If you’re the kind of person that likes to include live elements in posts or that enjoys creating content with information synched to its source so that it updates automatically — you’re in luck. We have an example of perfect integration for you: Genially + Twitter.

In this post, we’ll talk more about this collaboration to better understand why it’s so useful and what it allows us to do. We’ll show you some brilliant examples of what you can achieve by combining Genially and Twitter, and you’ll get everything you need to know how to do it. Shall we?

Where we came from…

Twitter is a social network born in March, 2006, but it wasn’t until July of that year that it was released on the market. This microblogging platform was born from the efforts of Jack Dorsey, Noah Glass, Biz Stone and Evan Williams, that last two of whom were collaborators from Google. The first tweet was published by Jack Dorsey himself, and it said: “just setting my twtrr”.  This marked the beginning of one of the most powerful networks in the world with its defining feature: 140 characters.

Genially + Twitter: A captivating story of interactivity

Today, Twitter has 328 million active users, has been translated into more than 40 languages and is the source of real-time debate for millions of people (and the occasional troll). Talking about a topic from the day before on Twitter is like talking about the 18th century: completely outdated.

Do you know why we’re telling you all of this? Because as with any story, the beginning is what sets the foundation for the rest of the narrative, and in this case Twitter and Genially share a clear priority from the very start: effective communication.

Effective and practical communication is what Genially was born for and continues to live for. The integration with Twitter is an example of how to complement the work of interactive, visual information and its use on social media; and this is why, from the very beginning, the tools have been inseparable.

Genially on Twitter

As we explained how the integration offers countless opportunities to create interactive content and allows us to insert the tools we use on a daily basis into other ones.

In this case, including geniallys in Twitter lets us create interactive posts with content distributed into layers for our readers. Looking to start a conversation about pollution? Great! Include a genially with an infographic about the percentage of destruction of the Amazon Rainforest or the rising temperatures of the planet.  Want to publish a tweet about the candidate you support for the next elections? Perfect! Here’s a dossier that explains their electoral platform. Are you interested in promoting your product or services? Include a genially where your clients can interact with all your information to set yourself apart from the competition.