What Are Infographics? The communication of the future

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Written by: Margarita González del Hierro
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Imagine that you find yourself surfing the web and you come across illustrative, organized content that immediately captures your attention. It’s so wonderful that you get the urge to share it with everyone around you. What is it that you are looking at? It could be a funny cat gif, but it’s more likely to be the other stars of social media: an infographic. Do you want to know more about these stars and learn how to create such amazing content? Let’s go!

What Are Infographics? The communication of the future

What is an infographic?

An infographic is an easy way to graphically represent data and content which strengthens efficient visual communication.

It allows us to display both iconic and textual content, favoring visual storytelling. where the symbols complement the words, therefore maximizing the assimilation of the concepts. This makes them the best support for revealing information on a graphic level, since they make our content more easily understandable, and everyone loves them!

Infographics are also a magnificent support for ordering and classifying. In this way, they are useful for numbering, creating lists, rankings, or processes like in this example of a horizontal infographic

Why should we use an infographic?

Using infographics to communicate is always a good choice, especially since it comes with many benefits:

Create experiences

We are living in a time that’s a boom of information, and if it isn’t filtered properly, it can be overwhelming. Infographics are the perfect way to communicate effectively and efficiently. They allow us to show relevant information in a way that is attractive, concise, and that captures the attention of those who see it, thereby increasing their curiosity towards the content, making them part of the communication. 

In fact, due to how attracted users are towards infographics, everyday there are more brands and businesses including them within their content strategy.

Increase comprehension

Due to the information overload that we are facing on a daily basis, we as humans are changing the way we consume content.  We have a tendency to skim, as opposed to reading in detail. 

This is reinforced by the fact that 90% of the data that our brains transmit is visual information, being able to process images 60,000 times faster than textual content. 

In that way, our capacity to assimilate visual content is superior to our capacity to grasp long texts or complex numerical data. 

Infographics can satisfy this reality by showing information in a visual and graphic way, achieving communication that is both emotional and memorable. 

In fact, they can be the perfect complement to other content. That way, you can create infographics for presentations that summarize the content presented.

Facilitate diffusion

In recent years, the searches for infographics in the most common search engines have increased by 800%, and really, who doesn’t like to consume complex information in less time and in a way that is visually appealing?

In fact, their visual and attractive format converts infographics into the stars of social media. They are shared up to 3x more than any other visual content.

Your audience will love your creation and will want to share it with the rest of the world. 

When to use infographics

Infographics are perfect for when you come across complex information that you want to communicate in a visual and enjoyable way, in any professional industry. 

If you form part of a business

Infographics with interactivity and animation are the key to reaching your goals and objectives.  You can make use of them, for example:

  • To show sales data or results in a visual and concise way.
  • Share the history of your business.
  • Explain the value of your products clearly and ensure the continued sharing of your product long after it has been published.

If you are an editor or you work in the media sector

Infographics are your ally, they will help you:

  • To explain complex concepts or current news.
  • To convert specialized data (economic, scientific, political statistics, …) into visual creations that your audience will want to share.
  • Reach a greater number of views thanks to how easy they are to share on social media.

If you are in the world of learning

An infographic is perfect for you. You can apply them in multiple situations, such as when you want to:

  • Introduce a theme and give it context
  • Generate a study guide.
  • and even, if the student creates it, it’s a great way to show their knowledge acquisition.

How can you create an interactive infographic?

Where to use infographics

The variety of types and formats for infographics: vertical, horizontal, square, … make them easy to effectively share and publish in many places. 

On top of that, by using Genially, the content can be viewed on any device, be it mobile, tablet, or computer. Let’s see some places you can share these amazing infographics online

Communicate creatively on your blog

Unleash creativity and communication on your blog by enriching it with infographics that your audience will love to see and that will help you reach new followers. 

Transmit exciting news

An infographic is the perfect complement for a news article of any type or for marketing and communications agencies. You can illustrate the content of an article by showing the information in a fast and concise way. 

Flood social media with awesomeness

Social media is the natural habitat for infographics. You can publish and see them on any of them.

Awsome infographic tool

If you have convinced yourself that infographics are for you, the time has come to create them. Si ya te has convencido de que las infografías son para ti, llega el momento de crearlas. With Genially, it’s easy to create amazing infographics online, with an attractive structure, that show all your content in a way that’s easily understandable and captivating for your audience.

Genially offers more than 300 infographic templates to choose from, divided between two categories: horizontal and vertical infographics.  When should we use each one? We will give you some clues to help you make a decision. 

The Horizontal infographic category has more than 220 templates that summarize information, show timeline processes, create diagrams, lists, or maps. All in a visual and efficient way, in a landscape layout. 

If you head over to the Vertical infographic category, you’ll find more than 90 templates ideal for showing data or complex content in a visual and easy way. The vertical format is awesome for sharing the creation on social media and displaying it on mobile devices. Create informative content, timelines and processes, or lists. 

Finally, you can always search for a template that fits the content you want to show. To do this, search for a keyword in the search bar found at the top of the template dashboard.

2 Responses

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